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Oct 3, 2023·edited Oct 3, 2023

How would you compare that ad you posted from the 70s to the recent commercial success of 50 Shades of Gray? i.e. I suspect both the purchaser of the advertised product would likely have been female as was the case with 50 Shades of Gray.

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Regarding the backlash -

Does it mean it's temporary, like a first, short-term kinda knee-jerk reaction from those who benefit the most from the status quo, but it then, on a longer-term scale, changes and more progressive views prevail even among those who had the initial backlash?

Or should it be read as society becomes more heavily split in two different groups: the mainstream that is now more progressive and equalitarian, and a more "traditionalist" group?

(I'm thinking this second scenario could help explain the emergence of extreme-right parties in Western politics - inequality, lack economic growth for some sectors, lack of oportunities, but also people feeling threatened by women's rights?)

Thanks!

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So funny the ad from the 70s is for (probably) middle-aged men... The same men who would WANT their daughters to study and progress and to be treated with (more) respect by their partners.

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